Business Networking: The Forgotten Strategy for Success

Do remember when everyone carried with them a little black book filled with important phone numbers and contact information?

Then, everyone started carrying around day-planners. Remember those big thick binders? It even had a small ruler inside. What were you supposed to measure? Makes me laugh just thinking about it.

I had at least three or four those day-planners. I bought a new one every year.

Thank God for technology. All of your important phone numbers are now on your smartphone. I bet you don’t know many of those important phone numbers by heart?

Most people don’t!

So let’s say you lose or break your phone…

Now what are you going to do? Chilling thought, isn’t it. Hopefully you have backed up all of data on to the cloud or hard drive.

Or better yet, you actually have a hardcopy of your contacts on a document laying around.

Every once in a while I’ll get a message on Facebook from one of my friends asking me to text or email him all of my contact information because he lost his phone.

What a pain!

We all know the importance of our business contacts and their information like email addresses, phone numbers, etc.

A key to business success is to keep adding new people to your network consistently. Most business people I know, don’t network very much, if at all.

It’s not a priority to most. It has become the forgotten strategy for success!

This boggles my mind. Why wouldn’t you want to grow your sphere of influence to a point where you can receive a consistent pipeline of leads and referrals?

Jeffrey Gitomer said it best: “Everyone wants to be rich. Although most people think being rich is about having money, rich is a description for everything but money. Rich relationships lead to much more than money. They lead to success, fulfillment, and wealth.” From the “Little Black Book of Connections”.

I believe most people don’t network the way they should is because of fear. FEAR OF REJECTION!

And rejection stems from YOU not being prepared adequately at a networking event. Remember, preparation is the key to success when trying to connect with someone, in person.

The following is a small list of items you should have at the ready at your next networking event:

  1. Your business card
  2. Your 30 second commercial
  3. A smile
  4. Be yourself and have fun! YOU can learn to network better. In fact there are several things you can do to UP your networking skills.

YOU can learn to network better. In fact there are several things you can do to UP your networking skills.

  1. Read books on the subject.
  2. Take a workshop on the subject.
  3. Commit to attending at least 2 networking events a month.
  4. Practice, practice, and practice

The fate of your sales career and or business relies on it…

Bob Theriot is the author of the book ‘Pounding The Pavement’ – Tools, Techniques and Inspiration for Succeeding in Sales. He is also a Gitomer Certified Advisor, which authorizes him to sell and deliver Jeffrey Gitomer’s body of work both online and in the classroom. Bob was trained personally by Jeffrey Gitomer. To hire Bob to conduct the Little Black Book of Connections Workshop for your staff or for more information, tips and advice from Bob email: You can also visit his website at


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